(Originally sent as an email on Feb 28th, 2014)
Hope you had a great week! We enjoyed the sun here in Berlin but we managed to get a few things done too
The positive responses to Friendography Beta keep rolling in! We’re slowly telling more and more people about it and getting great feedback along the way. Based on user suggestions, we’re constantly improving Friendography; Some users were confused about what to do after logging in with Facebook, so we added a little lightbox with brief instructions for new users. We saw a pretty instant bump in time-on-site which made us pretty happy! It’s always nice to see a tangible response to usability/UX investments.
We’ve also been discussing new functions and features for Friendography. We’ve been keeping track of all the great feature suggestions we’ve gotten from supporters since starting Friendography this summer. A lot of folks have expressed interest in seeing LinkedIn included in addition to Facebook. It’s a no-brainer, but with limited resources, we’re trying to decide how LinkedIn integration stacks up against the other features essential to making Friendography an awesome travel-planning platform.
On one hand, adding another social network would help users reach deeper into their social networks for travel planning and could appeal to business/professional travelers. On the other, focusing energy on adding LinkedIn at this point would double-down on the “inspiration” stage of the travel process.
Alternatively, we’re considering building a “planning” feature – a pin-board that allows users to save destination ideas, invite friends, and keep an eye on flights. A “planning” feature would move our users closer to a transaction. What do you think? Which would you prioritize? Would love to hear from you if you have any insight!
On the funding side, we’re preparing applications to Berlin incubators like hub:raum, Plug and Play and Startup Bootcamp (in addition to seeking seed investors). Incubators/accelerators invest limited funds but also introduce young startups to valuable networks that could open up new opportunities and follow-on funding. I think we have a good shot!
Well, that’s pretty much it for this week (sorry for the long post!), but drop us a note with any ideas or feedback! We love hearing from you and always appreciate your support!
Thanks for being part of our journey! All the best from Berlin!
Junayd and Lester